ICBC's Drive Smart Campaign

ICBC LogoDid you know that crashes are at an all-time high in B.C. with almost 960 crashes each day?

This summer ICBC has launched our Drive Smart campaign to help try to reduce the number of crashes on B.C. roads. The campaign focuses on helping drivers improve their driving knowledge through the Drive Smart Refresher Test.

For the second year, Insights West was commissioned to conduct an annual research poll to gauge the state of driving in B.C. Here’s what British Columbian drivers told us:

  • 75 per cent admit to bad driving behavior.
  • 88 per cent are confident that they would pass the written test.

Safe drivers make safe roads, take the Drive Smart Refresher Test. We can all do our part to create a safer driving culture in British Columbia.